Wal-Mart, communities of color, and cause-related marketing

[This is another blog entry I helped write for ACE:]

Wal-Mart, communities of color, and cause-related marketing

August 1, 2008

ACE recently received an unsolicited email from Wal-Mart commending our work. It said that “REEP is a wonderful program” and that Wal-Mart appreciates the connections REEP makes between environmental sustainability and education. It’s always rewarding when REEP is recognized, but the praise from Walmart is a bit puzzling as our mission and vision contradict Wal-Mart’s business practices… [Read More]